As If

(7 reviews) Write a Review
As If

Bright purple that will buff to an almost matte finish 

Ingredients: Silk Mica (Mica (77019), Boron Nitride, L-Lysine Mica (Mica 77019 and Lauroyl Lysine), Caranuba Mica (Mica 77019 and Caranuba Wax), Magnesium Stearate, Magnesium Myristate, Zinc Stearate ((+/- Mica (Mica 77019), Fractionated Coconut Oil (Caprylic/Capric Triglyceride), Titanium Dioxide (CI 77891) Vitamin E (Tocopherol), Chromium Hydroxide Green (CI77289), Chromium Green (CI77288), Iron Oxide (CI 77499, 77491, 77492), Tin Oxide (CI 778161), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510), Ultramarines (77007), Silica, *Synthetic Flurophylogopite, Zinc (CI 77947), Bronze and Copper Powder (CI 77400), Nylon 12, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol))

***Silk Mica is natural and is similar to sericite mica but its silkier, whiter and offers a soft, smooth texture that is mattifying. 
WHY WE USE IT: we use this version of Mica because it is silkier and softer then regular sericite mica. This helps to make our shadows feel more luxurious. The price for this powder is about double what regular sericite mica is because of how silky smooth it applies - we think it is worth it!

***Boron Nitride is a soft, silky white mineral powder that adds slip and adhesion to a product. It is soft and adds supreme creaminess to the powder. Boron Nitride is a natural, inert mineral.

***Caranuba Wax Mica this is a Sericite Mica that has been surface treated with Carnauba Wax, the wax coating helps bind the particles so the formulas have less fly away when pressed. This also imparts great skin feel with amazingly smooth and light finish.

***Titianium Dioxide is a natural mineral used to whiten and makes a product more opaque.

***Magnesium Stearate is a chemical compound of Magnesium (element, same as in vitamins) and Stearate (plant derived).

***Magnesium Myristate is the combination of Magnesium (a mineral) and Myristate a fatty acid (naturally occurring). Magnesium Myristate will add adhesion, slip, soft feel and helps to repel water.

***Zinc Stearate made from natural and essential raw material. If you choose to press your powders having this in the base helps your powders press more easily

***Fractionated Coconut Oil (we use this to bind our Powders) - fraction of coconut oil comprised mainly of Capric and Caprylic Acid thus giving it more of an antioxidant and disinfecting effect. Has a long shelf life, stability and rancidity resistant.

***Colored Micas add color, shimmer and shine to the product.

***Nylon12 is a powder we use to help with the slip in some of our deeper more pigmented shades. 

***Oxides are natural minerals and add color to the product, also helps with making the product opaque.

***Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol - Preservative we use to preserve our eyeshadows and make them last longer. This is used at about .2% of the total weight

We offer a 7 day 100% money-back guarantee.

7 Reviews Hide Reviews Show Reviews

  • 5
    As If

    Posted by April Clark on Jan 8th 2020

    This was almost given 4 star,because she’s a bit difficult to work with? Anybody else have that problem? Right out of the pan on bare skin she was very sheer, almost nothing went onto my brush. Finger swatching also it just rubbed right off. So I gave it a primer test and it worked just fine. She’s quite lovely with Baby Cheeks, as they both have the pink highlights, and I also used some happy Magic Act to do up a bright pinky/purple eye. As if is such a lovely shade of Lilac. It’s vivid, and with its pink “under glow” or highlight, it glows beautifully. Really worth he extra time it took to figure it out. So she earned her 5 stars!

  • 5
    Love As If!

    Posted by Unknown on Sep 3rd 2019

    As If is the most beautiful bright purple eyeshadow on the planet! I get multiple compliments every time I wear it. It goes on super smooth and bright, and doesn't need any extra work or special primer or spray to be built up. It has more of a pretty sheen than a metallic or a shimmer, and it lasts all day and night. If you're a purple lover, YOU NEED THIS! 10/10 Would Recommend!

  • 4
    As If

    Posted by Cody Labib on Aug 25th 2019

    Great shade of purple. Swatches on Temptalia were mostlyy accurate.

  • 5
    As If

    Posted by Katie Peterson on Aug 10th 2018

    I LOVE THIS SHADE OF PURPLE! So rich and vibrant.

  • 5
    Perfect purple

    Posted by Pepper on Aug 5th 2018

    This is an absolutely gorgeous purple that blends beautifully. The color stays true after hours of wear.

  • 5
    As If

    Posted by Ashley B. on Mar 1st 2018

    As If is the perfect medium purple. While technically a shimmer, is less shimmery and more luminous. It catches the light beautifully, but could also be used in place of a matte. It is very unique and would compliment most skin tones.

  • 5

    Posted by Jaelyne on Oct 12th 2017

    This purple is so gorgeous. Its not too bold and not too soft. Its blendable and super pigmented.