As If

(8 reviews) Write a Review
As If

Bright purple that will buff to an almost matte finish 

Ingredients: Silk Mica (Mica (77019), Boron Nitride, L-Lysine Mica (Mica 77019 and Lauroyl Lysine), Carnauba Mica (Mica 77019 and Carnauba Wax), Magnesium Stearate, Magnesium Myristate, Zinc Stearate ((+/- Mica (77019), Fractionated Coconut Oil (Caprylic/Capric Triglyceride), Titanium Dioxide (CI 77891), Chromium Hydroxide Green (CI77289), Chromium Green (CI77288), Iron Oxide (CI 77499, 77491, 77492), Tin Oxide (CI 778161), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510), Ultramarines (77007), Silica, Synthetic Flurophylogopite, Zinc (CI 77947), Bronze and Copper Powder (CI 77400), Nylon 12, Carmine (75470), Aluminum (77000) Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, and Hexylene Glycol

***Silk Mica is natural and is similar to sericite mica, but it is silkier, whiter, and offers a soft, smooth texture.

***Boron Nitride is a soft, silky, white mineral powder that adds slip and adhesion to a product. Boron Nitride is soft and adds supreme creaminess to the powder, and is a natural, inert mineral.

***Carnauba Wax Mica is Sericite Mica that has been surface treated with Carnauba Wax, the wax coating helps bind the particles, so the formulas have less fly away when pressed.

***Titanium Dioxide is a natural mineral used to whiten, and it makes a product more opaque.

***Magnesium Stearate is a chemical compound of Magnesium (element, same as in vitamins) and Stearate (plant-derived).

***Magnesium Myristate is the combination of Magnesium (a mineral) and Myristate, a fatty acid (naturally occurring). Magnesium Myristate will add adhesion, slip, soft feel, and helps to repel water.

***Zinc Stearate made from natural and essential raw material.

***Fractionated Coconut Oil (we use this to bind our powders) - fraction of coconut oil comprised mainly of Capric and Caprylic Acid, thus giving it more of an antioxidant and disinfecting effect. Fractionated Coconut Oil has a long shelf life, stability, and rancidity resistance.

***Colored Micas add color, shimmer, and shine to the product.

***Nylon12 is a powder we use to help with the slip in some of our deeper, more pigmented shades. 

***Oxides are natural minerals and add color to the product, also helps with making the product opaque.

***Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol - Preservative we use to preserve our eyeshadows and make them last longer.

We offer a seven day 100% money-back guarantee.

8 Reviews Hide Reviews Show Reviews

  • 5
    As if

    Posted by Ashley on Feb 6th 2020

    Excellent, vibrant grape purple. The shimmer is pretty subtle and it can be used as a matte shade.

  • 5
    As If

    Posted by April Clark on Jan 8th 2020

    This was almost given 4 star,because she’s a bit difficult to work with? Anybody else have that problem? Right out of the pan on bare skin she was very sheer, almost nothing went onto my brush. Finger swatching also it just rubbed right off. So I gave it a primer test and it worked just fine. She’s quite lovely with Baby Cheeks, as they both have the pink highlights, and I also used some happy Magic Act to do up a bright pinky/purple eye. As if is such a lovely shade of Lilac. It’s vivid, and with its pink “under glow” or highlight, it glows beautifully. Really worth he extra time it took to figure it out. So she earned her 5 stars!

  • 5
    Love As If!

    Posted by Unknown on Sep 3rd 2019

    As If is the most beautiful bright purple eyeshadow on the planet! I get multiple compliments every time I wear it. It goes on super smooth and bright, and doesn't need any extra work or special primer or spray to be built up. It has more of a pretty sheen than a metallic or a shimmer, and it lasts all day and night. If you're a purple lover, YOU NEED THIS! 10/10 Would Recommend!

  • 4
    As If

    Posted by Cody Labib on Aug 25th 2019

    Great shade of purple. Swatches on Temptalia were mostlyy accurate.

  • 5
    As If

    Posted by Katie Peterson on Aug 10th 2018

    I LOVE THIS SHADE OF PURPLE! So rich and vibrant.

  • 5
    Perfect purple

    Posted by Pepper on Aug 5th 2018

    This is an absolutely gorgeous purple that blends beautifully. The color stays true after hours of wear.

  • 5
    As If

    Posted by Ashley B. on Mar 1st 2018

    As If is the perfect medium purple. While technically a shimmer, is less shimmery and more luminous. It catches the light beautifully, but could also be used in place of a matte. It is very unique and would compliment most skin tones.

  • 5

    Posted by Jaelyne on Oct 12th 2017

    This purple is so gorgeous. Its not too bold and not too soft. Its blendable and super pigmented.