Go for It

(5 reviews) Write a Review
Go for It

Medium mauve with a cool undertone

Ingredients: Silk Mica (Mica (77019), Boron Nitride, L-Lysine Mica (Mica 77019 and Lauroyl Lysine), Carnauba Mica (Mica 77019 and Carnauba Wax), Magnesium Stearate, Magnesium Myristate, Zinc Stearate ((+/- Mica (77019), Fractionated Coconut Oil (Caprylic/Capric Triglyceride), Titanium Dioxide (CI 77891), Chromium Hydroxide Green (CI77289), Chromium Green (CI77288), Iron Oxide (CI 77499, 77491, 77492), Tin Oxide (CI 778161), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510), Ultramarines (77007), Silica, Synthetic Flurophylogopite, Zinc (CI 77947), Bronze and Copper Powder (CI 77400), Nylon 12, Carmine (75470), Aluminum (77000) Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, and Hexylene Glycol

***Silk Mica is natural and is similar to sericite mica, but it is silkier, whiter, and offers a soft, smooth texture.

***Boron Nitride is a soft, silky, white mineral powder that adds slip and adhesion to a product. Boron Nitride is soft and adds supreme creaminess to the powder, and is a natural, inert mineral.

***Carnauba Wax Mica is Sericite Mica that has been surface treated with Carnauba Wax, the wax coating helps bind the particles, so the formulas have less fly away when pressed.

***Titanium Dioxide is a natural mineral used to whiten, and it makes a product more opaque.

***Magnesium Stearate is a chemical compound of Magnesium (element, same as in vitamins) and Stearate (plant-derived).

***Magnesium Myristate is the combination of Magnesium (a mineral) and Myristate, a fatty acid (naturally occurring). Magnesium Myristate will add adhesion, slip, soft feel, and helps to repel water.

***Zinc Stearate made from natural and essential raw material.

***Fractionated Coconut Oil (we use this to bind our powders) - fraction of coconut oil comprised mainly of Capric and Caprylic Acid, thus giving it more of an antioxidant and disinfecting effect. Fractionated Coconut Oil has a long shelf life, stability, and rancidity resistance.

***Colored Micas add color, shimmer, and shine to the product.

***Nylon12 is a powder we use to help with the slip in some of our deeper, more pigmented shades. 

***Oxides are natural minerals and add color to the product, also helps with making the product opaque.

***Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol - Preservative we use to preserve our eyeshadows and make them last longer.

We offer a seven day 100% money-back guarantee.

5 Reviews Hide Reviews Show Reviews

  • 5
    Stunning for Brown Eyes

    Posted by Kira Ray on Aug 29th 2020

    I bought this to expand my cool pink/lavender toned eye shadow options for my brown eyes. It sits right next to ABH's Macaroon, but is not an exact dupe. "Go For It" is a shade darker and much more metallic and sparkling. It makes Macaroon looks rather dull, actually. Highly recommend this shade.

  • 5

    Posted by Jessica Crisci on Aug 4th 2020

    This shade looks more lavender in person rather than the mauve that is pictured, but it’s still a gorgeous shade and the metallic formula is like butter, like all of Sydney Grace’s metallics

  • 5
    Go for it

    Posted by Julia on Dec 19th 2019

    And yes I went for it and glad I did :) Disagree with the previous poster on ABH pink champagne (which is great as it is) - this one is a masterpiece in its own right. Gorgeous rosy mauve almost berry-ish goodness! No kick up, great pigment, quality that makes you happy when you use this color. Im just such a sucker for all the mauves and roses :) Cant get enough of them.

  • 5
    New favourite shadow!!

    Posted by Jacqui on Aug 31st 2019

    This shadow is what ABH pink champagne SHOULD have been...
    So metallic and buttery, it applies like a dream. Pairs well with embrace

  • 5
    Great staple

    Posted by Olivia on Apr 19th 2019

    What a lovely color! It's not necessarily a "neutral" shade, but I think it can be worked into a daily rotation with browns and taupes for sure. The formula is amazing -- such a nice finish.