Product Overview
#Itsaboy is a deep navy blue matte eyeshadow.
All of our single eyeshadows come in a paper envelope, ready to pop into a magnetic palette. No compact is included with the single shadows. You can find our magnetic palettes here.
Ingredients: Silk Mica (Mica (77019), Boron Nitride, L-Lysine Mica (Mica 77019 and Lauroyl Lysine), Carnauba Mica (Mica 77019 and Carnauba Wax), Magnesium Stearate, Magnesium Myristate, Zinc Stearate ((+/- Mica (77019), Fractionated Coconut Oil (Caprylic/Capric Triglyceride), Titanium Dioxide (CI 77891), Chromium Hydroxide Green (CI77289), Chromium Green (CI77288), Iron Oxide (CI 77499, 77491, 77492), Tin Oxide (CI 778161), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510), Ultramarines (77007), Silica, Synthetic Fluorphlogopite, Zinc (CI 77947), Bronze and Copper Powder (CI 77400), Nylon 12, Carmine (75470), Aluminum (77000) Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, and Hexylene Glycol
***Silk Mica is natural and is similar to sericite mica, but it is silkier, whiter, and offers a soft, smooth texture.
***Boron Nitride is a soft, silky, white mineral powder that adds slip and adhesion to a product. Boron Nitride is soft, adds supreme creaminess to the powder, and is a natural, inert mineral.
***Carnauba Wax Mica is Sericite Mica that has been surface treated with Carnauba Wax; the wax coating helps bind the particles, so the formulas have less fly away when pressed.
***Titanium Dioxide is a natural mineral used to whiten, and it makes a product more opaque.
***Magnesium Stearate is a chemical compound of Magnesium (element, same as in vitamins) and Stearate (plant-derived).
***Magnesium Myristate is the combination of Magnesium (a mineral) and Myristate, a fatty acid (naturally occurring). Magnesium Myristate will add adhesion, slip, a soft feel, and will help to repel water.
***Zinc Stearate is made from natural and essential raw materials.
***Fractionated Coconut Oil (we use this to bind our powders) - fraction of coconut oil comprised mainly of Capric and Caprylic Acid, thus giving it more of an antioxidant and disinfecting effect. Fractionated Coconut Oil has a long shelf life, stability, and rancidity resistance.
***Colored Micas add color, shimmer, and shine to the product.
***Nylon12 is a powder we use to help with slip in some of our deeper, more pigmented shades.
***Oxides are natural minerals and add color to the product; they also help to make the product opaque.
***Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol - Preservative we use to preserve our eyeshadows and make them last longer.
We offer a seven-day 100% money-back guarantee.
* Products are intended for external use only. If irritation occurs, discontinue use.
The swatches on deeper skin are by the very talented Riply. She was so kind to swatch all of our shadows so you can tell what our shades look like on a deeper skin tone (she wears Estee Lauder's Amber Honey in foundation).
Thank you to our lovely friend, CFuller for the deep skin swatch. Follow her on IG: https://www.instagram.com/mrsbbfuller_0504/
Reviews
15 Reviews Hide Reviews Show Reviews
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Not as deep as hoped
Skintone: Fenty 420, Lancome 500w, NC55. Hair: Black Eyes: Dark brown #Itsaboy is a pretty navy. Let me start out with that. If wanting a lovely navy blue which applies well without much to any fallout at all. I purchased it with the hope that this was a dupe for JP's Yejide (magic palette), MUR's Hell (Give Them Darkness palette) or Sleek Makeup Abyss (I-divine Bad Girl palette). Sadly it was not. #Itsaboy is a respectable navy blue with a hint of a white base to possibly help its opacity, but it isn't deep enough to be the blackened blue single that was hoped for. Formula: Silky, smooth in application, minimal fallout and blends well with a dry or wet brush. The color will deepen a bit if applied wet and fine lining with mixing medium makes for a nice navy wing.
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Amazing!
This navy is gorgeous and I love the formula
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Great deep navy
Great shadow with awesome staying power
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True Navy
I needed to replace a Trish McEvoy navy shadow and thought I would try this. Wow. I used it as a liner with Inglot Duraline and it was amazing. This was so much better than the Trish eyeliner. More pigment, no patchiness. I love it.
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#Itsaboy
This is the perfect shade of Navy, with subtle micro shimmer mixed in. From a distance, the shimmer is not very noticeable. Its still a true matte. I think this shade would be awesome paired with a bright peach or coral. I love this color and recommend it to everyone!
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BEAUTIFUL!
I love how easily this blends and the color is beautiful.