Product Overview
#Itsaboy is a deep navy blue matte eyeshadow.
All of our single eyeshadows come in a paper envelope, ready to pop into a magnetic palette. No compact is included with the single shadows. You can find our magnetic palettes here.
Ingredients: Silk Mica (Mica (77019), Boron Nitride, L-Lysine Mica (Mica 77019 and Lauroyl Lysine), Carnauba Mica (Mica 77019 and Carnauba Wax), Magnesium Stearate, Magnesium Myristate, Zinc Stearate ((+/- Mica (77019), Fractionated Coconut Oil (Caprylic/Capric Triglyceride), Titanium Dioxide (CI 77891), Chromium Hydroxide Green (CI77289), Chromium Green (CI77288), Iron Oxide (CI 77499, 77491, 77492), Tin Oxide (CI 778161), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510), Ultramarines (77007), Silica, Synthetic Fluorphlogopite, Zinc (CI 77947), Bronze and Copper Powder (CI 77400), Nylon 12, Carmine (75470), Aluminum (77000) Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, and Hexylene Glycol
***Silk Mica is natural and is similar to sericite mica, but it is silkier, whiter, and offers a soft, smooth texture.
***Boron Nitride is a soft, silky, white mineral powder that adds slip and adhesion to a product. Boron Nitride is soft, adds supreme creaminess to the powder, and is a natural, inert mineral.
***Carnauba Wax Mica is Sericite Mica that has been surface treated with Carnauba Wax; the wax coating helps bind the particles, so the formulas have less fly away when pressed.
***Titanium Dioxide is a natural mineral used to whiten, and it makes a product more opaque.
***Magnesium Stearate is a chemical compound of Magnesium (element, same as in vitamins) and Stearate (plant-derived).
***Magnesium Myristate is the combination of Magnesium (a mineral) and Myristate, a fatty acid (naturally occurring). Magnesium Myristate will add adhesion, slip, a soft feel, and will help to repel water.
***Zinc Stearate is made from natural and essential raw materials.
***Fractionated Coconut Oil (we use this to bind our powders) - fraction of coconut oil comprised mainly of Capric and Caprylic Acid, thus giving it more of an antioxidant and disinfecting effect. Fractionated Coconut Oil has a long shelf life, stability, and rancidity resistance.
***Colored Micas add color, shimmer, and shine to the product.
***Nylon12 is a powder we use to help with slip in some of our deeper, more pigmented shades.
***Oxides are natural minerals and add color to the product; they also help to make the product opaque.
***Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol - Preservative we use to preserve our eyeshadows and make them last longer.
We offer a seven-day 100% money-back guarantee.
* Products are intended for external use only. If irritation occurs, discontinue use.
The swatches on deeper skin are by the very talented Riply. She was so kind to swatch all of our shadows so you can tell what our shades look like on a deeper skin tone (she wears Estee Lauder's Amber Honey in foundation).
Thank you to our lovely friend, CFuller for the deep skin swatch. Follow her on IG: https://www.instagram.com/mrsbbfuller_0504/
Reviews
15 Reviews Hide Reviews Show Reviews
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It’s ABoy Matte
Initially I wasn’t sure about this one but it stays in place according to the brush you use. My choice is as a liner and sometimes smudged depending on the time/event. I have hazel green eyes and I get lots of compliments.
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Eye shadow
This is very pigmented . The quality is great.
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Beautiful shades for eyeliner
I got this color for my sister because she was looking for a deep blue shade for her eyeliner and she loves it.
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LOVE
Navy blue eyeshadows can apply quite patchy at times. This eyeshadow has THE BEST, buttery, even, pigmented payoff of any I have ever used. It is vibrant, blendable and beautiful with or without primer. I call it the Sydney Grace way! This is worth it's price trifold! I LOVE!
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navy
not as deep as i expected but still very dark and beautiful. the formula is phenomenal. creamy, blendable and close to no kick-up in the pan. very pigmented <3
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Beautiful matte dark blue
pigmented and blends like butta
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Deep blue
Nice dark blue. Smooth matte finish and not dusty at all. Buidable.
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only shadow of 14 that had major fallout and patchy
love the majority of what i ordered, but this one applies patchy and left fallout all over the place. my face, bathroom counter, everywhere.
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Perfect
Exactly what I was looking for.