#itsaboy

$5.00
(9 reviews) Write a Review
#itsaboy

Deep Navy Blue

Ingredients: Silk Mica (Mica (77019), Boron Nitride, L-Lysine Mica (Mica 77019 and Lauroyl Lysine), Carnauba Mica (Mica 77019 and Carnauba Wax), Magnesium Stearate, Magnesium Myristate, Zinc Stearate ((+/- Mica (77019), Fractionated Coconut Oil (Caprylic/Capric Triglyceride), Titanium Dioxide (CI 77891), Chromium Hydroxide Green (CI77289), Chromium Green (CI77288), Iron Oxide (CI 77499, 77491, 77492), Tin Oxide (CI 778161), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510), Ultramarines (77007), Silica, Synthetic Flurophylogopite, Zinc (CI 77947), Bronze and Copper Powder (CI 77400), Nylon 12, Carmine (75470), Aluminum (77000) Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, and Hexylene Glycol

***Silk Mica is natural and is similar to sericite mica, but it is silkier, whiter, and offers a soft, smooth texture.

***Boron Nitride is a soft, silky, white mineral powder that adds slip and adhesion to a product. Boron Nitride is soft and adds supreme creaminess to the powder, and is a natural, inert mineral.

***Carnauba Wax Mica is Sericite Mica that has been surface treated with Carnauba Wax, the wax coating helps bind the particles, so the formulas have less fly away when pressed.

***Titanium Dioxide is a natural mineral used to whiten, and it makes a product more opaque.

***Magnesium Stearate is a chemical compound of Magnesium (element, same as in vitamins) and Stearate (plant-derived).

***Magnesium Myristate is the combination of Magnesium (a mineral) and Myristate, a fatty acid (naturally occurring). Magnesium Myristate will add adhesion, slip, soft feel, and helps to repel water.

***Zinc Stearate made from natural and essential raw material.

***Fractionated Coconut Oil (we use this to bind our powders) - fraction of coconut oil comprised mainly of Capric and Caprylic Acid, thus giving it more of an antioxidant and disinfecting effect. Fractionated Coconut Oil has a long shelf life, stability, and rancidity resistance.

***Colored Micas add color, shimmer, and shine to the product.

***Nylon12 is a powder we use to help with the slip in some of our deeper, more pigmented shades. 

***Oxides are natural minerals and add color to the product, also helps with making the product opaque.

***Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol - Preservative we use to preserve our eyeshadows and make them last longer.

We offer a seven day 100% money-back guarantee.

9 Reviews Hide Reviews Show Reviews

  • 5
    Deep blue

    Posted by Keeks on Jun 8th 2020

    Nice dark blue. Smooth matte finish and not dusty at all. Buidable.

  • 3
    only shadow of 14 that had major fallout and patchy

    Posted by stacey on May 23rd 2020

    love the majority of what i ordered, but this one applies patchy and left fallout all over the place. my face, bathroom counter, everywhere.

  • 5
    Perfect

    Posted by Tawnie on Feb 12th 2020

    Exactly what I was looking for.

  • 5
    Not as deep as hoped

    Posted by Raven Troupe on Aug 16th 2019

    Skintone: Fenty 420, Lancome 500w, NC55.
    Hair: Black
    Eyes: Dark brown

    #Itsaboy is a pretty navy. Let me start out with that. If wanting a lovely navy blue which applies well without much to any fallout at all. I purchased it with the hope that this was a dupe for JP's Yejide (magic palette), MUR's Hell (Give Them Darkness palette) or Sleek Makeup Abyss (I-divine Bad Girl palette).

    Sadly it was not. #Itsaboy is a respectable navy blue with a hint of a white base to possibly help its opacity, but it isn't deep enough to be the blackened blue single that was hoped for.

    Formula: Silky, smooth in application, minimal fallout and blends well with a dry or wet brush. The color will deepen a bit if applied wet and fine lining with mixing medium makes for a nice navy wing.

  • 5
    Amazing!

    Posted by Carrie Stillings on Jun 3rd 2019

    This navy is gorgeous and I love the formula

  • 5
    Great deep navy

    Posted by Big Al on Mar 5th 2019

    Great shadow with awesome staying power

  • 5
    True Navy

    Posted by Pepper on Aug 18th 2018

    I needed to replace a Trish McEvoy navy shadow and thought I would try this. Wow. I used it as a liner with Inglot Duraline and it was amazing. This was so much better than the Trish eyeliner. More pigment, no patchiness. I love it.

  • 5
    #Itsaboy

    Posted by Ashley Bryant on Sep 16th 2017

    This is the perfect shade of Navy, with subtle micro shimmer mixed in. From a distance, the shimmer is not very noticeable. Its still a true matte. I think this shade would be awesome paired with a bright peach or coral. I love this color and recommend it to everyone!

  • 5
    BEAUTIFUL!

    Posted by Morgan Hargrove on Aug 10th 2017

    I love how easily this blends and the color is beautiful.